Dhaka, Wednesday, December 7, 2016: BRAC Bank Limited has become the proud partner of the Bangladesh National Cricket Team for two years.
BRAC Bank will be the Team Kit Partner of National Cricket Team, National Women Team and Under 19 Team for all home and away series from 2016 to 2018 except International Cricket Council (ICC) tournaments. Mashrafee and his team will wear BRAC Bank logo on their chest starting from the upcoming New Zealand tour.
BRAC Bank Limited signed an agreement with Munshi Enterprise Limited, the official sponsorship rights holding company of Bangladesh Cricket Board (BCB) for Team Kits Partner, on December 7, 2016 at the bank’s head office in Dhaka.
Zara Jabeen Mahbub, Head of Communications, BRAC Bank Limited, and Mr. Raquib Fakhrul Munshi, Chairman, Munshi Enterprise Limited, signed the agreement on behalf of their respective organization. Mr. Selim R. F. Hussain, Managing Director & CEO, BRAC Bank Limited, Mr. Nayeem Yakub, Head of Business, Munshi Enterprise Limited, and senior officials of the two organizations were present.
Starting from the away series against New Zealand in December 2016-January 2017, the partnership will also cover the away series against Sri Lanka in February-March 2017, the home series against Pakistan in July 2017, the home series against Australia in August-September 2017, the away series against South Africa in October-November 2017, the home series against Sri Lanka in January 2018, the away Tri-nation Tournament in February 2018, the away series against West Indies in March-April 2018, the away Asia Cup in June 2018 and the away series against Australia in August-September 2018.
On the occasion, Mr. Selim R. F. Hussain, Managing Director & CEO, BRAC Bank Limited, said, “Cricket is the most popular sport of our country. Consistent world class performance of the national cricket team has immensely boosted the country’s image worldwide.” Association with national cricket team not only enhances brand recall but also becomes a pride factor for the brand itself. We believe partnership with the national cricket team will reinforce the bank’s image as a responsible corporate entity, he added.