Corporate Champions Campaign Details

Corporate Champions is a joint onboarding campaign in which Corporate RMs and PB RMs are rewarded for every successful account onboarding of C-suite executives and Sponsors/Directors of the Corporate Division into the Premium Banking segment. The objective is to convert qualified corporate relationships into Premium Banking customers through structured collaboration between the Corporate and Premium Banking teams.

Target Segment

The campaign is open exclusively to individuals holding an existing relationship with BRAC Bank's Corporate Banking division:

• C-suite executives — CEO/MD, CFO/COO, Chief Officers, DMD, ManCom Members, Executive Directors, etc.
  
• Sponsors / Directors — Chairman, Founder/Co-founder, Board of Directors, Owner, etc.

Relaxed Threshold Criteria

For Corporate customers, the balance requirement for PB segment eligibility has been relaxed as follows:

RM Reward Structure

Both the Corporate RM and the PB RM will be rewarded with a gift voucher for every successful account onboarding that meets the qualifying threshold criteria. All rewards are split 70:30 between the Corporate RM and the PB RM. The reward amount depends on whether the customer is onboarded on a CASA-only basis or a CASA & TD basis, as set out below:

A. CASA Only

B. CASA & TD Combination (CASA mix must meet minimum)

N.B.- There is no maximum capping on the reward. Every qualifying onboarding account earns a reward, which is split 70:30 between the Corporate RM and the PB RM.

Fund Consideration for Reward Eligibility

RMs will be eligible for the reward (gift vouchers) only when they bring in NTB PB accounts from the Corporate C-suite and sponsors/directors, or if the existing relationship of the C-suite & sponsors/directors accounts with us can also be eligible for the reward if incremental funds are brought in from corporate customers as per the defined PB threshold criteria. The eligibility scenarios are outlined below:

End-to-End Onboarding Process Flow

Onboarding a corporate customer under the PB segment is a joint effort between the Corporate RM and the PB RM. The workflow is outlined below:

Step 1 - Lead Submission: Corporate RM identifies an eligible C-suite executive or Sponsor/Director and emails the lead to Syeed Maheen Jubayed (Head of PB Acquisition, PIN: 35043), CC'ing premium.banking@bracbank.com on the prior day of the Joint Call.

Step 2 - RM Assignment: Syeed Maheen Jubayed forwards the lead to the PB Centre Manager, who designates a seasoned PB RM for a joint call.

Step 3 - Joint Call & Customer Briefing: Corporate RM and the assigned PB RM jointly engage the customer, brief them on the PB Proposition, and complete onboarding.

Step 4 - Account Opening: Customer is onboarded under the PB segment with required CASA / CASA & TD balance mix, under Cost Centre 30073136. CIF Level Corporate RM Code (Corporate RM MPSO) as well as PBID (CIF Level PB RM Code) will be shared to Account Service Team to identify both Corporate and PB RM in the system.

Account Monitoring Mechanism

• Customer Identification: Separate Cost Centre 30073136 established for tracking qualified accounts.
  
• RM Identification: Corporate RM will be identified based on the CIF-level Corporate RM Code (Primary Relationship Manager), and PB RM will be identified based on the CIF-level PSO Code (PBID) in the system 
  
• Threshold Monitoring: PB Team observes threshold criteria for one additional month (until October 2026). The gift voucher will be awarded and shared 70:30 between the Corporate RM and the PB RM, per the reward matrix, by November 2026.

Gift Voucher Options & Validity

RMs may select vouchers from a curated range including staycation, dine-in, lifestyle, and grocery options.