Building a profitable and socially responsible financial institution focused on market and business with growth potential, thereby assisting BRAC and its stakeholders to build a just, enlightened, healthy democratic and poverty free Bangladesh.

1. Sustained growth in ‘Small & Medium Enterprise’ sector.
2. Continuous low-cost deposit growth with controlled growth in retained assets
3. Corporate assets to be funded through self-liability mobilization. Growth in assets through syndications and investment in faster growing sectors.
4. Continuous endeavor to increase fee-based income
5. Keep our Debt Charges at 2% to maintain a steady profitable growth
6. Achieve efficient synergies between the bank’s branches, SME Sales and Service Centers and SME Unit Offices and BRAC field officers for delivery of remittance and bank’s other products and services
7. Manage various lines of business in a fully controlled environment with no compromise on service quality
8. Keep a diverse, far-flung team fully motivated and driven towards materializing the bank’s vision into reality.

‘3ICE’

Integrity – Manifesting the quality of being honest, exhibiting consistent behavioral traits guided by principles of morals and ethical code of conduct, defined by the Bank.

Innovation – It is an act of process of introducing new ideas, methods, devices or technologies aimed to get better results with less output.

Inclusiveness – ‘Inclusiveness’ means diverse mix of feelings, ideas and people from all sections or society.

Customer Centricity – To engage with customers to provide any service and enhance the customer experience all the time.

Effectiveness – Ensure all activities produce results and generate output as expected by the stakeholders that create positive impact for the business.